Eric pursues an approach to brand communications that combines storytelling techniques from the world’s great narrative traditions with an ongoing study of marketplace dynamics. Viewing brand development as equal parts business discipline and art form, he and his teams have successfully addressed complex communications challenges for everything from cities and retail destinations to luxury fashion and emerging technologies. In addition to helping clients achieve their business objectives through strengthening their connection with their audiences, Eric is dedicated to advancing brand practice through the ongoing development and refinement of tools and methods—and transforming the marketplace through the power of storytelling.
Applied Storytelling is a strategy firm that solves the biggest brand challenges companies face using an inspired, story-based approach. We begin with the simple premise that a brand is a story told in the marketplace. This turns out to be a remarkably versatile and powerful springboard for building brands that capture the imagination, foster strong cultures, create new value, and drive businesses where their leaders want to take them.